Brands: Radio Shack Launches MyMosaic With Facebook

According to Brandweek, RadioShack is partnering with Facebook to launch MyMosaic which s turning to social networks to raise brand awareness among younger consumers. The application forms a ‘mosaic’ from the Facebook pictures of the user’s friends. The intention is to raise brand awareness and connect with a younger user base.

See also:
A Mosaic Of Praise For Radio Shack's MyMosaic, MediaPost 7/16/08
RadioShack Social Media Application Creates Facebook Photo Mosaics, Reuters 7/7/08

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