Tactics: "The Rejection Hotline" is a Humor Magnet For Young Adults...and An Opportunity for Advertisers

It's never comfortable rejecting potential suitors face-to-face. RHbrands, a mobile and in-call media company, claims "The Rejection Hotline®," located in 200+ cities across the country, including Atlanta (404-260-1318), Los Angeles (310-735-0099) and New York City (212-660-2245), is a “public service” to both the rejector and the rejectee. The rejectee dials the number to hear: 

"Hello, this is not the person you were trying to call. You've reached The Rejection Hotline.  The person who gave you this number did not want you to have their real number ... So why were you given a Rejection Hotline phone number?

        • Maybe you're just not this person's type (note: this could mean boring,
          dumb, annoying, arrogant, or just a general weirdo).
        • Maybe you suffer from bad breath, body odor, or a nasty combination of the two.
        • Maybe you just give off that creepy, overbearing, psycho-stalker vibe.
        • Maybe the idea of going out with you just seems as appealing as playing leapfrog with unicorns."

RHbrands offers hundreds of humorous hotlines to get people out of sticky situations such as 'Bad Breath Notification,' 'One Night Stand Hotline,' and a 'Confession Hotline'.

The company says they reach 4 million callers each month. Their primary audience is young adults (ages 16-29), a coveted demographic for marketers. Most callers get the hotline number virally from a friend or as a joke.  Advertisers can reach this audience through RHbrands’ in-call audio advertising program.

Source: RHbrands/PRNewswire

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