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Aided Awareness

A measure of the number of people who, when prompted, express knowledge of a brand or product.  

A question to measure aided awareness for casual dining brand Applebees, for example, would be: Have you heard of the following casual dining restaurants? Survey respondents would be asked to choose from a list of brands, including Applebees, that follows the question.
 
Aided Awareness is an important measure of brand health, and is measured utilizing a control exposed methodology to determine advertising effectiveness.
 
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