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Home » brands, branding

Brand News: Mother's Cookies, Macy's, Subway, SnapNames, AT&T, Verizon

November 9, 2009 by anne

Kellogg (K)  is using social media to take regional brand, Mother's Cookies, national. The campaign seeks to “link the cookies in consumers’ minds to “moments of joy,” via tactics including a Facebook “cookie personality” quiz, scavenger hunt and a collage-like mix of videos and photos on MothersCookies.com. Brandweek 11/7/09  

 The beloved brand was born 1914 when the owner of a San Francisco newspaper stand begain selling home-baked cookies. The company closed its doors in 2008 and was relaunched by Kellogg in 2009. Image credit: MothersCookies.com 
  
 Macy’s is reprising its “Believe” campaign this month, which recounts the famous, “Yes, Virginia, there is a Santa Claus,” editorial from the New York Sun. The campaign incorporates numerous elements including a 30-minute, animated special on CBS, a 25-city Santa tour a commercial featuring Grammy Award-winning singer Queen Latifah and a “Telll Us Why You Believe” contest that enables people to share their thoughts about what they believe in and why they believe.” Brandweek 11/7/09
 
Subway has added Seattle’s Best to its breakfast menu. Seattle’s Best is owned by Starbucks Corp. (STBX) Brandweek 11/6/09
 
Sears (SHLD) will add a new line of Jenn-Air kitchen appliances to its lineup this month,  the only national retail chain to sell the high-end appliances. Sears market share in appliances has dropped from 40% to 31% over the last decade. Chicago Tribune 11/5/09
 
Borders (BGP) will close 200 Waldenbooks and Borders Express stores and cut 1,500 jobs in January so that it can focus on its more profitable superstores. Miami Herald 11/5/09
 
SnapNames, the largest the largest reseller of Web site names, has admitted that an employee was shill bidding on auctions to enrich himself and drive up the cost of names sold by the company. SnapNames says just 5 percent of total auctions between 2005 and 2007 were affected, about one percent of the company’s auction revenue during that same time. Washington Post 11/4/09, TechCrunch 11/4/09
 
For more on this topic:
SnapNames: Apologies Shouldn’t Be Conditional, Especially When You Steal From Customers
  
AT&T (ATT) is suing Verizon (VZ) over Verizon’s “There’s a map for that” ad. The ad plays on Apple’s “there’s an App for That” slogan---but that’s not the problem. At issue is a map in the ad (see map graphic, video below) that shows that Verizon has 5 times more 3G coverage than AT&T, but doesn't show that the gaps in AT&T 3G coverage might be covered by AT&T's 2G network.
 
AT&T accuses Verizon of “misleading consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country.” Engadget 11/3/09 Image Credit: Techflash

 

 

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