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A TV show "jumps the shark" when its spins off into absurd story lines, unlikely characterizations, or employs different actors, writers or producers, in a desperate effort to revive declining viewership.
The phrase was inspired by a three-part Happy Days special in 1977 in which Fonzie jumped over a shark pen on water skis, seen by fans as the specific moment the show started its decline.
Source: A Brief History of Sweeps Week - TIME 10/29/09
The periods of the year during which Nielsen Media Research conducts its regular survey of TV viewing habits.TV networks schedule their most attention-getting and engaging programming during these periods to boost Nielsen ratings, which are then used to set local advertising rates. (National rates are set separately, based on year-round data.)
Although referred to as sweeps week, sweeps actually occurs over a four week time frame.
According to A Brief History of Sweeps Week, the name “sweeps” came about because Nielsen used to mail TV ratings diaries to selected households across the country, asking them to record everything they watched for a week. “To keep the task of receiving and recording thousands of diaries from the sample households orderly, they started a ‘ sweep,’ starting on the East Coast and moving West across the country.” These days technology enables Nielsen to survey each market continuously for the entire four weeks. A Brief History of Sweeps Week - TIME 10/29/09
A broadcast and cable industry term that refers to sales of commercial broadcast and cable time during the season itself, closer to the actual air date.
Commercial time that is sold in advance of the coming season is known as the upfront market.
A broadcast and cable industry term that refers to sales of commercial broadcast and cable time made in advance of the coming season. Upfront selling season begins in mid-May.
Commercial time that is not sold during the upfront market is sold during the season in what is known as the scatter market.
Staples has incorporated Twitter into their customer communications, establishing a “Tweet Team” of 20 reps and giveaway promotions for technology products like netbooks, to grow their follower base to 32,200 in about a year. Clickz.com 5/6/10 Image from twitter.com/staplestweets.
Google, The WPP Group, Motorola and venture capital firms are investing in Invidi Technologies. Invidi Technologies says it's the world's only truly addressable targeted television and marketing solution for cable, satellite and IPTV service providers at the headend, household and individual viewer level. NBC and Microsoft teamed up to offer targetable ads last year. Clickz.com 5/5/10
Saturday Night Live, hosted by Betty White, and featuring musical guest Jay-Z, averaged an 8.8 household rating, 21 share in the metered markets, its highest rating since the November 2008 pre-election, according to in-home viewing figures from the 56 local markets metered by Nielsen Media Research.
Seth Meyers tweeted: “Betty White just got a standing O at after party. Never has one been more well-deserved.” Not bad for 88 and a half years old. White’s appearance was due, in part, to a campaign on Facebook promoting the idea.TVbytheNumbers.com 5/9/2010
Microsoft (MSFT), Sephora, NASCAR and Comcast (CMCSA) are using Twitter as a component in sweepstakes promotions to boost buzz about their brands. Adweek 11/22/09
Complaints over ads from competitors filed with the National Advertising Division of the Council of Better Business Bureaus, the industry’s main self-regulatory program for national ads, will set a record in 2009. Combatants include Pantene vs Dove, Science Diet vs. Iams, AT&T(ATT) vs. Verizon Wireless (VZ) and Campbell Soup vs. Progresso. New York Times 11/22/09
Mega media brand Oprah Winfrey is ending her talk show in 2011 after 25 years on the air to launch OWN, the Oprah Winfrey Network. Adweek 11/20/09
eBay (EBAY) will sponsor free wireless Internet on Delta (DAL) flights during the holiday travel period Nov. 24 through Nov. 30 to promote eBay’s “Holideals.” Clickz 11/18/09
Intel (INTC) hopes to strengthen the connection between it’s brand and consumers through a new website they’ve launched called LifeScoop. The site is designed to appeal to consumers interested in technology “but aren’t hard-core geeks.” Brandweek 11/14/09
Hundreds of “older, poorly perfoming” Holiday Inn hotels in North America could lose the right to call themselves a Holiday Inn if the franchisees don’t meet franchisor Intercontinental Hotel Group's (IHG) quality specs and undertake extensive renovations. Wall Street Journal 11/13/09. Requires subscription.
McDonald’s Corp. (MCD) plans to open about 1,000 new restaurants, remodel 2,300 existing ones around the world next year, and is experimenting with new technology to prepare for a global economic recovery. Wall Street Journal 11/13/09. Requires subscription.
The American Family Association is calling on consumers to boycott Gap Inc. (GPS) and its brands, which include Gap, Old Navy and Banana Republic, this holiday season because the retailer's ads downplay the word "Christmas." Brandweek 11/13/09
Burger King franchisees are suing the company, alleging that Burger King Corp (BKC). doesn't have the right to set "maximum prices" for certain menu items. The lawsuit was spurred by the double-cheeseburger promotion that franchisees fought against saying it causes them to lose money. Advertising Age 11/12/09
Miracle Whip bought every ad slot on The Colbert Report on November 12th, and announced the buy “in newspapers warning Colbert that his commercial breaks would expose his viewers to “hardcore Miracle Whip attitude.” The Miracle Whip ad roadblock was in response to a parody of a Miracle Whip ad that Colbert ran on his show in October. MediaFreak 11/12/09
Ashley Furniture sponsors live-streamed birth on MomsLikeMe.com, a one-year-old site owned by newspaper publisher Gannett. The company had a featured banner running during event which was seen by 3,600 people watching the live stream, and an additional 148,600 unique visitors who downloaded the video during the next 72 hours. ClickZ Network 11/11/09
Breaking with other airline sites, Continental Airlines (CAL) plans to sell advertising on their website, saying their 10 million monthly unique users are in a trip-planning frame of mind, creating “an extremely conducive atmosphere for advertisers."Brandweek 11/11/09
A North Carolina Hardee’s franchisee, which owns nearly 350 Hardee’s restaurants, has refused to run TV ads for the fast-food chain’s new Biscuit Holes. The ad depicts customers being asked to decide between “a-holes” and b-holes in a taste test.
Here’s a new spot for Baskin Robbins that AdFreak says tests the limits of your sanity with its manic repetition of "ice cream and cake" something like 16 times in the :15 spot. Okay, so it made me laugh, (which may say something about my sanity or lack thereof.) But is it effective? You be the judge.
When making purchasing decisions, 37% of American adults find television commercials more helpful than other types of advertising, according to a new Harris Poll.
17% say newspaper ads are most useful, and 14% say the same about internet search ads. Radio (3%) and internet banner ads (1%) were mentioned by the fewest people. 28% say no ads help them choose what products and services to buy. Source: The Harris Poll via The Daily Stat from Harvard Business Publishing
