Category: radio
Over 90% of Black consumers aged 12 years and over listen to the radio each week—a higher penetration than television, magazines, newspapers or the Internet. Download Black Radio Today 2009: How America Listens to Radio. Arbitron 5/31/10.
“Men might be embarrassed to ask for it, but they want it” - men’s “shapewear” that is. Equmen, Spanx and other makers of men’s ‘foundation’ garments that enhance male physiques are selling briskly in upscale department stores and online. NYTimes 5/28/10
73 percent of car buyers will stay loyal to the brand they now drive when they shop for a new vehicle says a survey by Consumer Reports magazine. Fuel economy, quality and price would be the prime factors that would influence their decision if the buyers decided to switch brands BusinessWeek 5/26/10
When making purchasing decisions, 37% of American adults find television commercials more helpful than other types of advertising, according to a new Harris Poll.
17% say newspaper ads are most useful, and 14% say the same about internet search ads. Radio (3%) and internet banner ads (1%) were mentioned by the fewest people. 28% say no ads help them choose what products and services to buy. Source: The Harris Poll via The Daily Stat from Harvard Business Publishing
Proctor & Gamble (PG) is hoping that cause marketing combined with value will help boost sales; the company is donating to charities when customers redeem Tampax, Always, Pampers and PUR water filters coupons from their BrandSaver monthly coupon promotion. Brandweek 3/7/09
Google (GOOG) is rolling out expandable ads, “which start out as banners or square ads and expand dramatically when clicked on.” BtoBOnline 3/6/09
Whole Foods Market (WFMI) has reached a “mutually satisfactory agreement” with the Federal Trade Commission, resolving the FTC's antitrust challenge to the Whole Foods’ August 2007 acquisition of Wild Oats Markets. Chain Store Age 3/6/09
General Mills (GIS) has launched a free mobile version of the Betty Crocker Cookbook as an iPhone application. The applicaton contains over 4,000 recipes and can be searched via recipe or ingredient. MobileMarketer 3/6/09 ComedyTime, a mobile comedy network, is offering the first standup comedy video application available on the iPhone. MobileMarketer 3/6/09
Mattel (MAT) says Dora the Explorer is just keeping up with the times, exchanging her short hair, backpack and shorts for long hair, a short skirt and ballet pumps, but parents say the cartoon character’s new look is a sellout. Multicultclassics 3/6/09
PepsiCo (PEP) is launching three new soft drinks in limited markets as part of their “Refresh Everything” strategy. Pepsi Natural, made with all-natural ingredients will be part of the line-up. Brandweek 3/5/09
NESTEA has launched NESTEA Red Tea, naturally caffeine-free and made from the leaves of the South African Rooibos plant. Atlanta Business Chronicle 3/4/09
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The Wall Street Journal’s expanded general news coverage and new lifestyle magazine are attracting wealthy consumers and enabling them to increase retailer advertising at The New York Time’s expense says Bloomberg.com. Both the WSJ and The Times are competing for luxury market advertising, expected to shrink next year by 7% to $150 billion. Bloomberg.com 11/21/08.
Nielsen Media Research plans to measure radio audiences in 50 small and medium markets for Cumulus Radio, but has their sights set on challenging market leader Arbitron for the entire market. The endeavor has raised questions about the need for a second radio ratings source, a diary-based system that doesn’t capture all audio channels on line or on satellite, versus an electronic one that provides more “granular data.” Mediaweek 11/24/08.
RadioAds.com, a bare bones website that provides radio listeners with info from ads they hear on the radio, launches Nov. 27. The service is free to advertisers who register, and will be accessible from computer Web browsers and Web-enabled mobile devices. BtoB Magazine, 11/21/08.
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Duplication is a media term that describes the number or percentage of users that two more more mediums have in common.
It's important to understand the level of 'overlap' between two or more mediums to get an accurate count of the number of unique visitors, readers, viewers or listeners that are actually reached.
Audience Accumulation refers to the total number of people exposed to the advertising messaging of an advertising campaign, 1 or more times, across all media.
In media, the term 'audience' refers to the gross or net number of people or households exposed to a particular medium or advertising message.
BootB is a global “pitching engine” that brings together marketers and creatives from all over the world.
Weather.com offers advertising solutions from cable advertising, cable affiliate sales and mobile advertising, to online advertising and radio advertising.
BlogTalkRadio is a social radio network that enables users to create free, live, call-in talk shows with unlimited participants utilizing an ordinary telephone and computer. Shows are automatically archived and made available as podcasts and no software download is required. Listernes can subscribe to shows via RSS into iTunes and other feed readers.
