“Reverse graffiti,” the practice of “washing” corporate logos onto dirty sidewalks using stencils and high-pressure water sprayers, is increasingly being utilized by “environmentally conscious marketing agencies. NYTimes.com 6/3/2010
Coupons appeal to affluent shoppers too. A Harris Interactive survey conducted for Coupons.com found that 61% of adults with annual household incomes in excess of $100,000 had redeemed a coupon in the preceding six months; 39% had redeemed a printable online coupon in that time. PromoMagazine.com 6/2/10
Coca-Cola (KO) is planning to introduce Sprite Green, the first in a line of naturally sweetened reduced-calorie beverages made with a sweetener from stevia leaves called “truvia.” Sprite Green is aimed at active young adults. Atlanta Business Chronicle 12/17/08
Jamba Juice (JMBA) has launched slow-cooked Steel Cut Oatmeal with real fruit and organic oats, to target “on-the-go people who are looking for a slow food experience in terms of taste and quality, but in a quick service format.” The company believes their product offers improved texture and flavor versus instant rolled oats offered at competitors, including Starbucks (SBUX). Brandweek 12/18/08
City and state attorneys general have succeeded in getting MillerCoors to remove stimulants, such as caffeine and guarana, from Sparks, their best-selling alcoholic energy drink, and to change a brand-marketing program that the attorneys general said appealed to underage drinkers. AdAge 12/18/08
Barnes & Noble (BKS), USAA, and Hampton Inn were among the top scorers in the Forrester Research, Inc. Customer Experience Index of large US firms. Just 11% of companies received an excellent rating; 38% of firms were rated as poor or very poor. Marketing Charts 12/18/08
Burger King (BKC) announces The Flame by BK, a new body spray that captures the essence of America’s love of the Whopper, or as they put it, “Behold the scent of seduction, with a hint of flame-broiled meat.” The King himself is freaky enough with his clothes on---how creepy is the photo of the King, dans le buff leering and stroking a fur throw? Eeuww. However, if it works for you, you can get the body spray at http://www.firemeetsdesire.com/. Another tactic that BK’s target will love. AdFreak 12/16/08
This free marketing calendar template for 2009 helps you plan and display the key components of your marketing program on a weekly, monthly, quarterly and annual basis.
Created in Excel, the template is easy to use.
Weeks begin on Mondays. Substitute your marketing categories and tactics for those shown. January tactics are provided as an example of how the calendar can be used and are not provided as a recommendation.
To download: Click below, on the file underneath "Attachment"
Before you get started, take a look at the demographics and industries that spur the most podcast downloads. If your target audience owns an iPod or MP3 player, is under 50 years of age, and is interested in technology, then offering a regular podcast could make sense. Other important qualifying factors include broadband usage and income.
Okay, so you’ve decided that podcasting is a good way to promote your brand. Here’s some valuable advice from Mike Blake of Adams Capital, a boutique valuation services firm in Atlanta. He, along with Scott Burkett, an Atlanta entrepreneur and Chief Operating Officer of StarPound Technologies, an Atlanta BPM software and services company, founded StartupLounge, a popular podcast series for entrepreneurs. Mike says their initial goal was simply to provide helpful information to entrepreneurs. An unexpected benefit, Mike says, is that listeners get to know him through the podcasts. As a result, “when there’s an opportunity to do business they feel comfortable contacting me.”
Mike advises companies who are exploring podcasting as a marketing tool to remember that the podcast represents your brand. He urges companies who are interested in podcasting to find a company, or invest in professional equipment, to ensure the final podcast is appealing and professional.
Podcasting isn’t a marketing tool that works for everyone. Making sure the content is beneficial to consumers, and not an infomercial, is important, says Mike. And don’t expect to be an overnight success---it takes time to develop the right format and to build an audience. “You have to commit for the long haul,” he says.
If you’re interested in creating a podcast, listen to a variety of podcasts to get a sense of the format and style that will work best for your brand. But instill your own personality. Although offbeat humor is a staple of StartupLounge podcasts, your podcast has to be humorous, says Mike. Focus on offering valuable content and an energetic delivery that keeps people ‘tuned in’ and keeps them coming back for more.
And there’s residual benefit from couponing beyond the short-term sales boost: 58% of respondents believe brands that provide online coupons are more likely to provide new products that they will enjoy, and 57% say those brands care about keeping them as a customer.
So make sure you get the most out of your couponing program; here’s some tips to help:
First, get all those coupon marketing myths out of your head. According to Marketing Charts, direct marketer ICOM says a common misconception is that short-term expirations drive immediate sales. Actually---marketers may be cutting their redemption times shorter than is needed for consumers to act.
Another myth is that higher value always equals higher redemption. Not so, says ICOM. Value is important but the highest redemptions come from tying value to optimal expiration.
Also, if you’re trying to entice users from the competition, then focus on attracting their light to moderately loyal users. The lights and moderates are more likely to give you a try and will respond to a lower value offer than the competitor’s most loyal users.