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Home » brands, branding

Brand News: Kayak.com, KFC, Nestle Toll House

June 22, 2009 by anne

Brandweek reports that Kayak.com “is among a handful of online brands, including Zappos.com and Amazon.com(AMZN),  that are now seeking traditional agencies (and offline tactics) to create mass awareness and define more broadly what they do.” Brandweek 6/22/09 

El Pollo Loco says competitor KFC uses beef powder and rendered beef fat in the marinade for its grilled chicken; KFC says the beef flavoring accounts for just .2% of the total seasoning.  AdFreak  6/19/09
 
Nestle USA's baking division is recalling Nestle Toll House refrigerated cookie dough products after 66 consumers have reported getting sick after consuming raw dough. Brandweek 6/19/09
 
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