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Home » cable, television

Trends: Alcohol Consumption, Teen Media, Consumer Confidence in Banks

June 29, 2009 by anne

Despite some anecdotal reports of a surge in drinking accompanying the economic recession, the percentage of U.S. adults who consume alcohol is fairly steady at 64%, and there has been little change in self-reported drinking volume. Gallup 6/29/09

A Nielsen report on the “myths and realities of teen media trends debunks the notion that American teens are “too busy texting, Twittering or LOL-ing to be engaged with traditional media." One example: Teens are watching “more TV than ever, up 6% over the past five years in the U.S.” Free download of research available: How Teens Use Media June 2009.
 
“Twenty-two percent of Americans have a great deal or quite a lot of confidence in banks, down from 32% who said the same at this time last year.” Gallup 6/24/09. This may provide an opportunity for small banks say some marketing experts.
 
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