With $4.00+ for a gallon of gas, and sky rocketing grocery prices, dedicated couponers are finding that they have lots more company.

According to the Associated Press, CMS Inc., a coupon processing agent and promotions logistics service, reports that Americans redeemed 2.6 billion coupons in 2007, reversing a 16 year decline in coupon use. Coupons Inc., The GroceryGame.com, the Coupon Mom, and coupon processors and promoters are also seeing increased traffic.

And coupons aren’t just for the 50-something crowd; younger shoppers are also using coupons although they’re seeking them online instead of more traditional media.

See also:
Internet Coupon Use Up 83%, but Sunday Newspapers Remain Top Source, Marketing Charts 7/17/08
Most Plan More Coupon Use in a Recession, Many Attracted to Paperless, Marketing Charts 4/7/08