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Be an Expert at Interpreting Survey Results

Wed, 07/09/2008 - 04:00 — anne

A critical aspect in the development of an effective positioning strategy is the marketer’s ability to glean insights from various syndicated or proprietary data.

You don’t need to be a statistician to understand the data. But it helps if you have a clear understanding of some basic concepts.

The posts that follow provide you with a quick primer on a few of the most common terms you'll encounter when interpreting research results to help you get the most benefit from the analysis.

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