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Home » brands, branding

Brands: Sacrifice Your Facebook Friends for a Free Whopper

January 11, 2009 by anne

Burger King (BKC) challenges Facebook users to install their Whopper Sacrifice application on their web page and get a free whopper when they sacrifice ten friends. Clever.

Via Pauldervan

UPDATE: BURGER KING PULLS THE PLUG ON WHOPPER SACRIFICE PROMO

Burger King’s tremendously successful Whopper Sacrifice application on Facebook was disabled  by the social Network due to “privacy reasons.” To date, BK says 233,906 friendships were sacrificed. AdFreak 1/14/09

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