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Research Brief – Reaching Mall Shoppers, Stereotypes About Gamers

Tue, 07/22/2008 - 03:00 — anne

Looking to Reach Mall Shoppers?
Look no further than this recent Nielsen study that shows that Adspace Mall Network reaches 47% of mall shoppers viewed content provided on the Adspace Mall Network. The network plays a six minute programming loop that mixes consumer content and advertising messages displaying the 10 best deals in the mall and the 10 best sales on Smart Screens. The study showed that 34% of viewers had an average recall of specific ads they saw on the network.

According to the survey, shoppers viewed SmartScreens an average of 3.3 times per visit, had an average total viewing time of 114 seconds, with an average length of each view at 34 seconds. Teens were even more likely to watch the Smart Screens (57%) and devoted more time to doing so.

Sources:
Shoppers Check Out Mall Deals on Video Screens, MediaPost, July 21, 2008
Adspace Networks

Put Away Your Stereotypes About Gamers
40% of gamers are women, the average age of videogame players is 35 and 26% of gamers are over the age of 50. Those cursed boomers…From Marketing Charts according to  Entertainment Software Association (via DMW).

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