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Refers to third party content not affiliated with the carrier and accessed directly by the subscriber. Smartphones and mobile internet devices like the iPad have openoperating systems, which enables users to directly download and run third party applications, not associated with their carrier, at applications stores or by using their mobile browser to search for content on the Internet.
The applications, media and entertainment brands and content that carriers feature on their subscriber mobile device home pages. Feature phones typically have proprietary operating systems that restrict them to on deck applications provided by their carrier.’
Scalable Vector Graphics (SVG) is a family of specifications of an XML-based file format for describing two-dimensional vector graphics, both static and dynamic (i.e. interactive or animated). Source: Wikipedia
A bitmap corresponds bit-for-bit with an image displayed on a screen, generally in the same format used for storage in the display's video memory, or maybe as a device-independent bitmap. A bitmap is technically characterized by the width and height of the image in pixels and by the number of bits per pixel (a color depth, which determines the number of colors it can represent).The printing and prepress industries refer to raster graphics as contones (from "continuous tones"). Source: Wikipedia