Category: marketing

BDM

Stands for 'business decision maker.'

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SMB

Stands for 'small business.'

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CLV

See Customer Lifetime Value.

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Off Deck

Refers to third party content not affiliated with the carrier and accessed directly by the subscriber. Smartphones and mobile internet devices like the iPad have open operating systems, which enables users to directly download and run third party applications, not associated with their carrier, at applications stores or by using their mobile browser to search for content on the Internet.

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On Deck

The applications, media and entertainment brands and content that carriers feature on their subscriber mobile device home pages. Feature phones typically have proprietary operating systems that restrict them to on deck applications provided by their carrier.’ 

Also referred to as a ‘walled garden.’

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Scalable Vector Graphics, SVG

Scalable Vector Graphics (SVG) is a family of specifications of an XML-based file format for describing two-dimensional vector graphics, both static and dynamic (i.e. interactive or animated). Source: Wikipedia

Raster Graphics

A raster graphics image or bitmap is a data structure representing a generally rectangular grid of pixels, or points of color, viewable via a monitor, paper, or other display medium. Raster images are stored in image files with varying formats (see Comparison of graphics file formats).

A bitmap corresponds bit-for-bit with an image displayed on a screen, generally in the same format used for storage in the display's video memory, or maybe as a device-independent bitmap. A bitmap is technically characterized by the width and height of the image in pixels and by the number of bits per pixel (a color depth, which determines the number of colors it can represent).The printing and prepress industries refer to raster graphics as contones (from "continuous tones"). Source: Wikipedia