So says Nielsen, based on findings which compared video and TV usage across the ‘three screens’ – television, internet and mobile devices.

One of the most interesting findings was that “while the number of mobile video users is relatively small at about 4 million, the video usage these early adopters report is impressive, perhaps due to 'always available' mobile devices. It is an early indicator of how this technology is becoming more commonplace among mobile users.”

Duplication is a media term that describes the number or percentage of users that two more more mediums have in common.

It's important to understand  the level of 'overlap' between two or more mediums to get an accurate count of the number of unique visitors, readers, viewers or listeners that are actually reached.

Stands for 'Authorization to Buy.'

A form used in media to gain client approval to place a media buy.

See Intent to Purchase

Audience Accumulation refers to the total number of people exposed to the advertising messaging of an advertising campaign, 1 or more times, across all media.

The New York Times notes that two of the hottest quotes in recent months---Bill Clinton’s tirade against a Vanity Fair article about his post-presidential life and Barack Obama’s comment about 'bitter' Pennsylvanians clinging to guns or religion---came from blogger Mayhill Fowler armed with a digital audio recorder. In neither instance---the conversation with Clinton, nor her attendance as a contributor at an Obama fundraiser closed to mainstream media—did Fowler identify herself as a blogger as a mainstream journalist would have been expected to do.

If she had, it’s unlikely she would have been privy to the unvarnished comments of Clinton and Obama. Is this a good thing? Will this lead to a relaxing of the rules for mainstream journalists? Will this promote transparency or will politicians simply (attempt to) exercise more control over their public utterances?  

Collective Intellect is a research company that provides tracking, filtering and ranking media research for the Fortune 500. The company uses a combination of algorithms and humans to identify emerging New Media and traditional media content across blogs, discussion boards and social networking websites. The company says their approach produces more comprehensive, timely and relevant results than traditional web search tools. Customers use Collective Intellect technology to:

• track information related to stocks and investing
• support public relations and investor relations activities
• facilitate customer support outreach programs
• create product management market research feedback programs
• develop interactive forums where customer relationships can be nurtured

Source: Collective Intellect, via Techcrunch

Sugar Inc. is an online media company of blogs and websites that seeks to be “the definitive online media company for trendsetting, passionate women ages 18-44. Sites and communities include Shopstyle and the Sugar Network which includes PopSugar, SugarLoving, BuzzSugar, BellaSugar, FabSugar, CasaSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar and DearSugar.

via Techcrunch

Firebrand provides viewers with the best commercials on tv, the Web and mobile, as well as selected video programming and clips, along with the ability to sort, judge, share and comment on them.

When advertisers buy clusters of ads, such as multiple, contiguous pages in magazines, or multiple spots that run one after the other on television or radio for example, to have a stronger presence and create a greater impression on the target audience.