media

Traditional TV Viewing Increases, Along with Timeshifting TV, Online Video, and Mobile Video

So says Nielsen, based on findings which compared video and TV usage across the ‘three screens’ – television, internet and mobile devices.

As of May 2008, the average American watched 127 hours, 15 minutes of TV per month a 4% increase from May, 2007, while also spending 9% more time on the Internet (26 hours, 26 minutes per month.)

A small but growing number of Internet and mobile phone users are watching video online (2 hrs, 19 min per month) and on their cell phones (3 hrs, 15 min per month.) And the short-term effect of DVRs has been minimal; although ‘timeshifted’ TV viewing has increased, the average user spends 5 hours 50 minutes on timeshifted TV per month, up from 3 hours 44 minutes from last year, representing less than 5% of total viewing. 

One of the most interesting findings was that “while the number of mobile video users is relatively small at about 4 million, the video usage these early adopters report is impressive, perhaps due to 'always available' mobile devices. It is an early indicator of how this technology is becoming more commonplace among mobile users.”


Time Spent in Hours: Minutes per Month - May 2008

K2-11
T12-17
A18-24
A25-34
A35-44
A45-54
A55-64
A65+
On Traditional TV*
87:00
89:09
103:27
118:59
124:01
145:03
159:59
177:50
Watching Timeshifted TV*
4:16
3:36
3:55
9:28
8:13
6:46
5:49
2:57
Using the Internet**
4:58
12:01
12:18
29:00
38:47
33:52
34:44
26:01
Watching Video Online**
1:30
1:45
3:41
3:22
2:48
2:03
1:33
1:12
Mobile Video Subscribers Watching Video on a Mobile Phone^
n/a^^
05:25^^
3:02
3:36
2:53
2:53
2:10
n/a°

For a copy of Nielsen’s Three Screen Report, visit http://www.nielsen.com/pdf/3_Screen_Report_May08_FINAL.pdf.

Source: The Nielsen Company

* TV includes live viewing plus any playback viewing; Timeshifted TV is playback primarily on a DVR but
including playback on services like Start Over as well as playback from a DVD recorder.
** Internet figures are from home and work. Hours:minutes are based on the universe of persons who
watch online video.
^ Survey results reported in April 2008, this is a Q1 2008 estimate of only those mobile subscribers that
subscribe to and use video on their mobile phone, over the past 30 days.
^^ Nielsen Mobile’s survey reports mobile video usage for those users 13 and older. Thus, 12-17 is
T13-17 for all mobile data.
° A65+ base size too small to report mobile video hours:minutes

Duplication

Duplication is a media term that describes the number or percentage of users that two more more mediums have in common.

It's important to understand  the level of 'overlap' between two or more mediums to get an accurate count of the number of unique visitors, readers, viewers or listeners that are actually reached.

ATB

Stands for 'Authorization to Buy.'

A form used in media to gain client approval to place a media buy.

Audience Accumulation

Audience Accumulation refers to the total number of people exposed to the advertising messaging of an advertising campaign, 1 or more times, across all media.

Trends: Are Citizen Journalists Changing the Rules---And is That a Good Thing?

The New York Times notes that two of the hottest quotes in recent months---Bill Clinton’s tirade against a Vanity Fair article about his post-presidential life and Barack Obama’s comment about 'bitter' Pennsylvanians clinging to guns or religion---came from blogger Mayhill Fowler armed with a digital audio recorder. In neither instance---the conversation with Clinton, nor her attendance as a contributor at an Obama fundraiser closed to mainstream media—did Fowler identify herself as a blogger as a mainstream journalist would have been expected to do.

If she had, it’s unlikely she would have been privy to the unvarnished comments of Clinton and Obama. Is this a good thing? Will this lead to a relaxing of the rules for mainstream journalists? Will this promote transparency or will politicians simply (attempt to) exercise more control over their public utterances?  

Collective Intellect

Collective Intellect is a research company that provides tracking, filtering and ranking media research for the Fortune 500. The company uses a combination of algorithms and humans to identify emerging New Media and traditional media content across blogs, discussion boards and social networking websites. The company says their approach produces more comprehensive, timely and relevant results than traditional web search tools. Customers use Collective Intellect technology to:

  • track information related to stocks and investing
  • support public relations and investor relations activities
  • facilitate customer support outreach programs
  • create product management market research feedback programs
  • develop interactive forums where customer relationships can be nurtured

Source: Collective Intellect, via Techcrunch

Sugar Inc.

Sugar Inc. is an online media company of blogs and websites that seeks to be “the definitive online media company for trendsetting, passionate women ages 18-44. Sites and communities include Shopstyle and the Sugar Network which includes PopSugar, SugarLoving, BuzzSugar, BellaSugar, FabSugar, CasaSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar and DearSugar.

via Techcrunch

Firebrand

Firebrand provides viewers with the best commercials on tv, the Web and mobile, as well as selected video programming and clips, along with the ability to sort, judge, share and comment on them.

Ad Bunching

When advertisers buy clusters of ads, such as multiple, contiguous pages in magazines, or multiple spots that run one after the other on television or radio for example, to have a stronger presence and create a greater impression on the target audience.  

Syndicate content