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ConAgra Foods’ frozen meals brand Marie Callender’s is presenting mealtime as a respite from the day's worries in a campaign themed "Time to Savor" that portrays the brand's products as comfort food. Adweek 8/29/10
Asian models have been added to represent the brands of Estee Lauder and Maybelline to appeal to the fastest-growing market in the world. SifyNews 8/28/10
A study of YouTube videos for tobacco brands including Marlboro, Benson and Hedges and Winston, says most had pro-tobacco content, using themes like celebrities and movies, sports, music or archival footage (such as an ad using the Flintstones smoking Winston cigarettes), and noted that some videos seemed to be professionally made. A World Health Organization treaty requires participating countries to ban all forms of tobacco advertisements and sponsorships but YouTube is a user-generated site that is not regulated for content control. Pagingdrgupta.com 8/27/10
Federal regulators are looking at Google Inc.'s plans to buy travel technology company ITA Software Inc., which could position Google to compete with travel brands Expedia, Travelocity and Orbitz. Huffingtonpost.com 8/27/10
Two teenagers are suing Facebook, claiming their names and images were sold to advertisers without parental permission as part of a Facebook feature that allows members to ‘like’ a service or product. Facebook broadcasts likes to the user's friends. Huffingtonpost.com 8/27/10
Apple has set the date of its next "big announcement" for Sept. 1. Speculation is that the company will unveil a cloud-based music service. Brandweek 8/27/10
Nissan's Infiniti luxury brand plans to launch its first performance sub-brand in December, a version of its G coupe, to compete with BMW's M-series, Cadillac's V-series and Mercedes-Benz's AMG. Detroit Free Press 8/26/10
Japanese fast-fashion brand Uniqlo has named Charlize Theron and Orlando Bloom global brand ambassadors for its new “Made For All” philosophy. The company’s new tagline, emphasizes its commitment to provide clothing for everyone, regardless of nationality, age, occupation or gender People 8/26/10
Google has rolled out the “Call Phone” feature to all US Gmail users enabling them to call people directly on their phones. The service is free for calls in the US and Canada for the remainder of 2010. Gmailblog 8/26/10
RIM falls to 17-month low as India plans to ban BlackBerry messaging services Aug. 31 unless RIM resolves concerns the smart phones could be used for terrorist attacks or other illegal activities. Bloomberg 8/26/10
Toyota Motor Corp. and General Motors Co. are recalling 1.3 million 2005-2008 model vehicles because of engine stalling complaints. Autonews.com 8/26/10
Tiffany & Co. is launching a collection of handbags in a dozen U.S. stores on Sept. 1.The move will help Tiffany to drive sales through accessibly priced goods while maintaining the brand’s luxury image. WSJ.com 8/26/10
GM is launching the Chevrolet Cruze in September. As part of GM’s effort to achieve long term profitability the Cruze will be priced higher than previous compacts. WSJ 8/26/10
Four Points by Sheraton has reached a milestone of 150 properties in 24 countries.The Four Points’ brand positioning of “uncomplicated comfort” and value has helped the brand become one of the fastest growing brands within the Starwood portfolio. MarketWatch 8/25/10
American Eagle Outfitters Inc. plans store closings and layoffs in the wake of weaker margins, higher overhead and losses related to its failed Martin + Osa chain. The company points to inconsistent business trends and unpredictable consumer behavior as contributors to losses. WSJ 8/25/10
McDonald’s has named Steve Easterbrook evp, global chief brand officer, a new position at the fast-food giant. Reuters 8/24/10
Sweet ‘N Low is introducing a new campaign to relaunch the brand to consumers and differentiate it in an increasingly crowded category. NYTimes 8/23/10
UFC star Chuck Liddell is shooting "The Way of the Brisk" (as in Lipton Brisk) when "Tiny Chuck," a puppet with lots of brawn and no brains destroys the set. Very funny---but it does make me wary of puppets.
“Reverse graffiti,” the practice of “washing” corporate logos onto dirty sidewalks using stencils and high-pressure water sprayers, is increasingly being utilized by “environmentally conscious marketing agencies. NYTimes.com 6/3/2010
Coupons appeal to affluent shoppers too. A Harris Interactive survey conducted for Coupons.com found that 61% of adults with annual household incomes in excess of $100,000 had redeemed a coupon in the preceding six months; 39% had redeemed a printable online coupon in that time. PromoMagazine.com 6/2/10
In case you missed it, here's the third and final song in the United Airlines trilogy from musician Dave Carroll. You may recall that he decided to compose three songs and release them via YouTube when United Airlines refused to replace a treasured guitar destroyed by baggage handlers. To date, the YouTube video of song #1 has been viewed over 8.6 million times.
I’ve been using this product that I love, Alpha Hydrox, for a couple of years. It’s not easy to find in stores so when I do find it I stockpile it. My current stash is running low so I went online and found the Neoteric website, maker of Alpha Hydrox.
This video, from the Neoteric website, depicts company employees, including the CEO, thanking customers for purchasing their products while acknowledging that 2009 was a challenging year and that their brands are sometimes difficult to find. Because the video, for the most part, is free of corporate speak, focuses on issues that will resonate with customers, and the production values are modest, the company comes across as genuine, earnest, and trustworthy---qualities that encourage emotional connections with customers, a key component of successful brand building.
You know what else I like about this video? 'Thank you' seems to really mean thank you, and isn't used as cover for a marketing ploy.
