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Traditional TV Viewing Increases, Along with Timeshifting TV, Online Video, and Mobile Video

Tue, 07/08/2008 - 20:04 — anne

So says Nielsen, based on findings which compared video and TV usage across the ‘three screens’ – television, internet and mobile devices.

As of May 2008, the average American watched 127 hours, 15 minutes of TV per month a 4% increase from May, 2007, while also spending 9% more time on the Internet (26 hours, 26 minutes per month.)

A small but growing number of Internet and mobile phone users are watching video online (2 hrs, 19 min per month) and on their cell phones (3 hrs, 15 min per month.) And the short-term effect of DVRs has been minimal; although ‘timeshifted’ TV viewing has increased, the average user spends 5 hours 50 minutes on timeshifted TV per month, up from 3 hours 44 minutes from last year, representing less than 5% of total viewing. 

One of the most interesting findings was that “while the number of mobile video users is relatively small at about 4 million, the video usage these early adopters report is impressive, perhaps due to 'always available' mobile devices. It is an early indicator of how this technology is becoming more commonplace among mobile users.”


Time Spent in Hours: Minutes per Month - May 2008

K2-11
 T12-17
 A18-24
 A25-34
 A35-44
 A45-54
 A55-64
 A65+
On Traditional TV*
 87:00
 89:09
 103:27
 118:59
 124:01
 145:03
 159:59
 177:50
Watching Timeshifted TV*
 4:16
 3:36
 3:55
 9:28
 8:13
 6:46
 5:49
 2:57
Using the Internet**
 4:58
 12:01
 12:18
 29:00
 38:47
 33:52
 34:44
 26:01
Watching Video Online**
 1:30
 1:45
 3:41
 3:22
 2:48
 2:03
 1:33
 1:12
Mobile Video Subscribers Watching Video on a Mobile Phone^
 n/a^^
 05:25^^
 3:02
 3:36
 2:53
 2:53
 2:10
 n/a°

For a copy of Nielsen’s Three Screen Report, visit http://www.nielsen.com/pdf/3_Screen_Report_May08_FINAL.pdf.

Source: The Nielsen Company

* TV includes live viewing plus any playback viewing; Timeshifted TV is playback primarily on a DVR but
including playback on services like Start Over as well as playback from a DVD recorder.
** Internet figures are from home and work. Hours:minutes are based on the universe of persons who
watch online video.
^ Survey results reported in April 2008, this is a Q1 2008 estimate of only those mobile subscribers that
subscribe to and use video on their mobile phone, over the past 30 days.
^^ Nielsen Mobile’s survey reports mobile video usage for those users 13 and older. Thus, 12-17 is
T13-17 for all mobile data.
° A65+ base size too small to report mobile video hours:minutes

Demographics: How the"Digital Savvy" Serves as Predictor of Digital Trends

Thu, 05/29/2008 - 01:00 — anne

Just 6% of consumers nationally are considered “Digital Savvy,” but Scarborough Research says this influential group predicts digital behaviors that will become the norm.

The Digital Savvy skew male, more than half (53%) are 34 years of age or younger and they are affluent – 57% have household incomes of $75K or more.  They tend to be entrepreneurial, business decision makers, and are active consumers of online weather and news, and frequently listen to and download online TV, video and radio content. Their “on-the-go” lifestyle means they utilize and rely on their cell phones for communication and info much more than the average person and they’re big users of IM.

B-to-B marketers, particularly of computer hardware, software and information technology need to be aware that the Digital Savvy are disproportionately represented among corporate decision-makers.

The Digital Savvy are also above average consumers of luxury automobiles and heavy online spenders. Messaging to this group should reflect diversity since Asians, and US born Hispanics are more likely to be part of this group than the general population. Mobile marketing may be a good way to reach the Digital Savvy since they are avid mobile users.

Source: Understanding the Digital Savvy Consumer, Scarborough Research, May, 2008

mediaFORGE - Ad Immersive Widgets

mediaFORGE says they've got "widgets coming out of their ads."

Ahem. Presumably they are referring to the "social dimension" that's been added to banner ads by incorporating a widget as an engagement engine. As visitors roll over the ad, a flash-based widget appears that allows users to interact with content – whether it’s contests, shopping, browsing personalized specials, buying last-minute deals, viewing videos or pictures, or listening to music.

The company believes this will foster a more enjoyable experience for users.

Not only are mediaFORGE widgets ad-immersive, they are also downloadable to the desktop or embeddable within social networks.

Source: mediaFORGE
Visuals: mediaForge.com

Newsclipper

Newsclipper is an aggregator of news video clips from the websites of ABC, BBC, CBS, CNN, ESPN, Fox News, NBC, and MSNBC.

via Techcrunch

LiveUniverse

LiveUniverse is an online media and entertainment network. They operate several websites across three core verticals: Video, Social Networking & Music. They operate LiveVideo a social networking and video destination as well as a video network and widget network.  (social network, online video, entertainment, widget, etc.) .

via Techcrunch

UstreamTV

Ustream.TV is a social networking community and live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. In less than two minutes, anyone can become a broadcaster by creating their own channel on Ustream or by broadcasting through their own site, empowering them to engage with their audience and further build their brand.

via Techcrunch.

Mogulus

Mogulus is a social networking community and video hosting site that gives users the power to create live, original television programming on their own global broadcasting channel via one simple, easy to use application.

via Techcrunch.  

LiveTV

LiveVideo is a social network and video broadcast platform that enables users to create and broadcast their own ‘LiveTV’ show, watch shows streaming from all over the world, upload videos and photos, create a blog, video chat, etc.

via Techcrunch.

blogTV

BlogTV is a social networking community and video broadcasting platform where viewers from all over the world can come share their personal talents and opinions. Any person with a lap top or PC and a webcam is only seconds away from having their very own live broadcasts, recorded videos and television style scheduled programming.

via Techcrunch

brandeo weekender – news, tips & trends from the week of february 18th.

Thu, 02/21/2008 - 20:07 — anne

There’s lots of talk about authentic brands but a lot of it is just, well, talk. For a look at a truly authentic brand, take a look at this video about Firehouse Subs, founded by two brothers who like to cook who are also former firemen. Part of the company’s profits are spent donating lifesaving equipment to fire departments all over the country.  There’s a Firehouse Subs near me that I’ve never visited---you can bet the next time I pass by I’ll stop in.

On the political front, bloggers are a visible part of news reporting on the 2008 election, and now Wonkosphere takes blogosphere analysis to 'a whole nother level.’ The website monitors feeds from 1,200 liberal, conservative and independent blogs and utilizes the information to project public opinions and the news stories before mainstream media.

If you haven’t seen Reactrix Step Scape’s place-based interactive ads you likely will soon. The company’s technology immerses consumers in high-impact branding “experiences” that instantly respond when people walk across or gesture over the display area aka the floor. Wall ads coming soon. 

Google has officially launched Ad Sense for video. Ads come in video and text formats according to Techcrunch, and both appear as banners along the bottom of the video. Video watchers click on the “InVideo” ad to watch the video, or go to the advertiser’s website when they click on a text ad. InVideo ads are charged on a CPM (per-impression) basis, while the text ads are charged on a CPC (per click) basis. Will this mean the end of preroll advertising Techcrunch wonders? We can only hope.

BTW, if you don’t know what this orange square is, it’s time you found out. This article from WebTrends is a great primer on RSS along with how it can clear your inbox of all those newsletters clogging it up (try it and you’ll wonder how you lived without it) and help your marketing efforts.

Have a great weekend.

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