With many consumers more focused than ever on saving money, coupons are re-emerging as a popular marketing tactic. And according to the 2008 Printable Coupon Consumer Pulse Survey from Simmons/Experiean Research and Coupons Inc. quoted in Marketing Charts, the number of American consumers searching for coupons online has increased to 36 million in 2008, up by 10 million from 2005; that’s 24% of all American coupon users. And nearly half of “Coupon Clickers” are between the ages of 22 and 44.

For more coupon strategy tips visit Coupon-Redemption Conventional Wisdom Sometimes Foolish, Marketing Charts

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With $4.00+ for a gallon of gas, and sky rocketing grocery prices, dedicated couponers are finding that they have lots more company.

According to the Associated Press, CMS Inc., a coupon processing agent and promotions logistics service, reports that Americans redeemed 2.6 billion coupons in 2007, reversing a 16 year decline in coupon use. Coupons Inc., The GroceryGame.com, the Coupon Mom, and coupon processors and promoters are also seeing increased traffic.

And coupons aren’t just for the 50-something crowd; younger shoppers are also using coupons although they’re seeking them online instead of more traditional media.

See also:
Internet Coupon Use Up 83%, but Sunday Newspapers Remain Top Source, Marketing Charts 7/17/08
Most Plan More Coupon Use in a Recession, Many Attracted to Paperless, Marketing Charts 4/7/08

PopularMedia offers users their Pop Commerce platform that enables customers to use viral marketing analytics to create, measure, and optimize viral marketing programs that offer predictable results, sustainable virality, and the ability to leverage viral results to drive business goals.

Americhip provides clients with “multisensorized®” technology, meaning “advertising that influences consumers by communicating through all five senses. ‘Multisensorizing’ is based on the tenet that when people have sensory experiences they are influenced.”

Source: Brandflash
Image: Dimensional magazine insert - Americhip

Microsoft has launched a 9-month test of video ads on shopping carts at 220 grocery stores in the Northeast. Offers are based on prior shopping history and online shopping lists, as well as location technology that delivers ads based on the shopper's location in the store.

Google is testing maps and coupon offers on gas pumps. 

For more info see Microsoft Takes Digital Ads to Grocery Aisles - Adweek

Photo: Media Cart Holdings

Companies who offer advertising programs across a wide range of media, from websites, mobile, blogs & iptv, to newspaper, magazines, cable, television and radio.

Say Now "lets fans and celebrities connect with one annother via voice and text messaging."

From Techcrunch

Blogfuse is a Facebook application that enables users to publish their blog's articles on Facebook, increasing the brand and "viral-ness" of their blog.

Via Techcrunch

promotion, viral

Pop-up marketing, also referred to as pop-up retail, pop-up stores, or simply pop-ups, are a blend of event marketing and retail. These temporary retail locations can be very simple or elaborate, and range in size from kiosks to multi-level stores.

Typically pop-ups open for short durations, usually just a few days to a few weeks which helps imbue them with a sense of ‘coolness’.

Pop up stores are typically used to bring a brand to life with an engaging experience, to showcase a product or brand, and to promote buzz and urgency for a new or limited edition product, but could also be opportunities to test products and obtain market research.