ROBO was a term coined by Yahoo to describe those shoppers who ‘research online buy offline,’ a phenomenon increasingly documented by marketers who want to understand how to balance online and offline advertising.

Increasingly, the term “Precision Shoppers,” is being used instead of ROBO to describe these  online consumers who utilize online information resources to “ discover and evaluate products, compare them and find where they can be purchased."

If you’re not utilizing your online channel to promote offline as well as online sales, says eMarketer, you’re missing a sizable revenue opportunity. Now is the time, if you haven’t already done so, to begin incorporating cross-channel strategies into your marketing mix. 

"Unique Audience" is the total number of visitors who visit a website or use an application at least once in a given period. Multiple visits to the website or application within the same time frame are only counted once.

Unique Audience helps provide a picture of the reach of a particular website, whereas 'visits' help provide a picture of frequency and engagement.

Also referred to as "Unique Visitors."

Source: Nielsen/Net Ratings, Hitwise

Bazaarvoice utilizes consumer-generated content to drive customer loyalty and multi-channel sales. Solutions include products to enable customers to rate and review products, ask and answer questions, and share personal experiences to build an online community, establish brand loyalty, and increase buyer confidence.

They also include solutions to enable brands to capture, publish and syndicate consumer-generated product reviews.

Google provides web search as well as specialized search.

Google News (including archives)
Google Patents
Google Product Search
Google Scholar (Scholarly papers)
Google Special Searches (including Public Service & Government)
Google Video Search

Amazon offers marketers a variety of advertising channels on Amazon.com via online display advertising, online product Ads, and offline package inserts.

Amazon Advantage enables qualified businesses to sell their items on Amazon.com.  Amazon also offers WebStore a tool to help marketers establish and grow their ecommerce website, and Associates, their affiliate program.

eBay is a worldwide online marketplace, enabling trade on a local, national and international basis. With a diverse and passionate community of individuals and small businesses, eBay offers an online platform where millions of items are traded each day.

ForeSee Results owns and applies the methodology of the American Customer Satisfaction Index (ACSI), the measurement of online customer satisfaction to help clients determine how to improve customer satisfaction and have the greatest impact on ROI.

The company leverages the ACSI methodology to capture the voice of online customers while they experience client websites to tell them which aspects of the website have the greatest impact on overall customer satisfaction and online customer retention.

Allurent offers a suite of software products designed to create a differentiated end-to-end shopping experience or as individual modules designed to improve specific shopping areas such as check out or detailed item information.

The applications are configurable to any retailer's brand message and integrate with - not replace - their existing e-commerce infrastructure.

MyPoints in an online loyalty marketing program that enables customers to earn points-based rewards by responding to email offers, surveys, shopping online, etc.

The Paypal Storefront Widget enables users to create their own online store on their website or blog.