It’s All About Performance
It’s frustrating to feel that your hard work isn’t appreciated.
But maybe your hard work isn’t valued because there’s no clear link between your work and improved business performance, i.e. revenue growth.
A recent post in Search Engine Watch reminds web analysts that their job is to provide information that helps the company maximize business performance, not simply to create comprehensive, complex databases. It reminded me that every individual in the organization, including marketing, needs to ensure their contributions result in enhanced business performance for the company (or their client.)
Sales and marketing functions have been forced into separate silos in many companies for so long that lots of marketing folks have forgotten that selling is the point of marketing. Too often generating sales is assumed to be the sales department's responsibility alone when it should be viewed as an organizational effort.
Can you explain how the brand strategy you’ve painstakingly created, the results of the focus groups you’re contemplating, increased ‘engagement’ or new creative will ultimately contribute to increased sales?
If not, reexamine marketing strategies and tactics to ensure they meet the business performance objectives of your company or client.
Are they the World's Easiest Database? Blist says they are.
Blist is a web-based database application that provides users with the ability to create and manage databases online. According to Techcrunch, it requires no knowledge of SQL, the database language, and is generally designed to be easier to use than Microsoft Access."
So are they the World's Easiest Database? Take advantage of Blist's free trial and decide for yourself.
Coremetrics is a provider of digital marketing optimization solutions including advanced online analytics, precision marketing applications, search engine bid management, email marketing and cross sell applications.
ExactTarget, Inc. is a provider of on-demand email marketing software solutions that enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.
The company offers several editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM.
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services.
Experian CheetahMail is a provider of online marketing solutions for top enterprises worldwide, including email marketing and customer intelligence solutions.
From: Howstuffworks"What are relational databases?":
Relational databases use tables to store information. The standard fields and records are represented as columns (fields) and rows (records) in a table. It makes it easy to find specific information because users can sort data based on any field and generate reports that contain only certain fields from each record.
| LName | FName | City | Age | Salary |
| Smith | John | 3 | 35 | $280 |
| Doe | Jane | 1 | 28 | $325 |
| Brown | Scott | 3 | 41 | $265 |
| Howard | Shemp | 4 | 48 | $359 |
| Taylor | Tom | 2 | 22 | $250 |
In the relational database example, you can quickly compare salaries and ages because of the arrangement of data in columns. The relational database model takes advantage of this uniformity to build completely new tables out of required information from existing tables. In other words, it uses the relationship of similar data to increase the speed and versatility of the database. .
Relational databases are created using a special computer language, structured query language (SQL), that is the standard for database interoperability. SQL is the foundation for all of the popular database applications available today, from Access to Oracle.
Relational databases are distinguished from flat databases, meaning that the information was stored in one long text file, called a tab delimited file. Each entry in the tab delimited file is separated by a special character, such as a vertical bar (|). Each entry contains multiple pieces of information (fields) about a particular object or person grouped together as a record. The text file makes it difficult to search for specific information or to create reports that include only certain fields from each record.
LongJump is a "Database-as-a-Service" (DaaS) offering that enables companies to self-provision relational database access and storage on-demand.
"LongJump's DaaS is a fully managed infrastructure and administered relational database architecture that includes: SAS 70 Type II data protection compliance, enterprise-level security, flexible access and control, real-time mirrored database replication, and 99.999% application uptime."
"With LongJump's DaaS service, a user simply maps out their data structure and then plugs it into their LongJump account. Their only other requirement is a web browser or web services to input and access their data."
Dabble DB helps users build an online database on the web.
Data is collected by building online forms using a drag and drop interface.