“Digital Divas,” who are 16% of the female online population, shop more (22% once per day), view cell phones and computers as “extensions of themselves” pass along interesting “finds” to others and have an average of 171 contacts in e-mail, social networking and cell phone address books says a survey from Microsoft Advertising, Ogilvy Chicago, and Mindshare. Via Marketing Charts.

“The study also found that mothers – especially those with new babies – view the internet as their link to the outside world, and create, post and share content online at more than twice the rate of the average adult."

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Usability Sciences helps clients discover the intents, attitudes and behaviors of their customers so they can improve the online customer experience and leverage the power of their online presence across all customer channels.

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