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Subway Tunnel ‘Movies’ Offer Marketers New Advertising Format

Sun, 10/19/2008 - 22:13 — anne

Imagine this: you’re on the subway, it enters a tunnel and you’re staring out a dark window. Suddenly a man appears from nowhere to jog alongside the train. He slows to look at you as if wondering what you are doing there, and then speeds up and passes the train. An Adidas logo appears. Watch the first few seconds of this video to see the spot created a few years ago by UK company, MotionPoster

Canadian company, SideTrack Technology, plans to introduce the technology to New York’s subway system in 2009 says the New York Times. The first US installation was in the Los Angeles County Metropolitan Transportation Authority earlier this year.

SideTrack and MotionPoster utilize similar technologies that essentially turn train passengers into projectors, and train windows into lenses. How? Light boxes, each one simulating a single frame, are placed inside the tunnel. As the train travels through the tunnel with the passengers looking out the window the succession of light boxes is transformed into a ‘movie.’

According to the NYT, the tunnel advertising is part of New York City’s Metropolitan Transportation Authority plan to convert real estate into advertising space. They also plan to sell space on turnstiles, digital screens inside stations, projections against subway station walls, and panels on the outside of subway cars.

Photo: David Crane/Los Angeles Daily News of commercial images projected in a Los Angeles train tunnel, via New York Times 

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Brandeo Weekender: Got Milk & Cookies?

Sat, 07/19/2008 - 14:18 — anne

Got Milk and Cookes?
I know, everyone’s sick of the eternal riffs on the “Got Milk?” line, but hey, I’m easily entertained. Anyway, take a look at how Oreos used a glassed-in elevator shaft and an elevator to reinforce the milk-dunking equity of Oreos cookies. Yummily brilliant. Source: Beyond Madison Avenue

 

           
   
      
          
Oreo Elevator from CL on Vimeo

1020 Placecast

1020 Placecast helps advertisers find and reach their target audiences where they live, work, and play, via any device over any Internet connection.

The Placecast ad network serves ads based on “detailed location information about those consumers. Once the system recognizes that a viewer is using a WiFi hotspot in a New York hotel, for example, Placecast can then dynamically insert information into the ad deemed pertinent to that consumer. The New York guest would be assumed to be traveling, and could be served travel-related ads.”

Placecast collects user location information through a number of techniques, including WiFi hotspot, a fixed broadband connection or a mobile device. 

Source: Clickz.com

SeeSaw

SeeSaw Networks is an ad network that places advertising on a range of digital out-of-home media networks including PumpTop TV Network (gas stations), the Casino Channel Network, Acrosscut Media (hotels), HotSpot Network (information kiosks), LevelVision (college bookstores), Private Dental Network (dental offices), TMI C-Store Network (convenience stores,) and Astralis (office buildings and hotels).

Source: Mediaweek

Ecast Network

Ecast Network is a media network of network of broadband-enabled touchscreen jukeboxes. providing digital music to over 10,000 bars and nightclubs across the country. The company delivers music, advertising  other forms of entertainment to an audience of primarily young adults.

C-Spot Networks

The CSpot ad network offers advertising placements on “The ATM Channel," an alternative out-of-home advertising channel that places digital advertising on HD and audio capable digital toppers on ATMs in 10,500 locations.
Contact:
CSpot, LLC
Owner and Operator of The ATM Channel™ & CSpot Networks

advertisers@cspotnetworks.com
1-888-44-CSPOT
(1-888-442-7768)
Advertisers, press 2
Fax: 401-846-3864

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