With $4.00+ for a gallon of gas, and sky rocketing grocery prices, dedicated couponers are finding that they have lots more company.
According to the Associated Press, CMS Inc., a coupon processing agent and promotions logistics service, reports that Americans redeemed 2.6 billion coupons in 2007, reversing a 16 year decline in coupon use. Coupons Inc., The GroceryGame.com, the Coupon Mom, and coupon processors and promoters are also seeing increased traffic.
And coupons aren’t just for the 50-something crowd; younger shoppers are also using coupons although they’re seeking them online instead of more traditional media.
See also:
Internet Coupon Use Up 83%, but Sunday Newspapers Remain Top Source, Marketing Charts 7/17/08
Most Plan More Coupon Use in a Recession, Many Attracted to Paperless, Marketing Charts 4/7/08
A just-released study from “The Email Experience Council” (EEC) says emails optimized for image blocking positively impact revenue by raising the roi per dollar spent on it to $52.69 from $48.29.
The study of email design practices of “104 top online retailers”, and 472 marketers revealed that “more than 50% of the images in promotional emails are routinely blocked by email and web mail programs,” and “23% of retailers send emails that are completely unintelligible when images are disabled.”
Source: eMarketer
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