Twitter, for the uninitiated, is a  social networking and micro blogging service utilizing instant messaging, SMS or a web interface that encourages users to share their answers to the question, “What are you doing right now?” Think IM on steroids.

But while there are those who are compelled to twitter minutiae (just like the ‘real’ world) there are others who are using Twitter to share ideas and pass along news and information. USA Today reports that Twitter has been used to communicate news in emergencies and natural disasters, and that brands, such as Comcast and Zappos, are utilizing Twitter to establish a dialogue with customers.

So is twittering a good idea for your brand? Take a look to see how Comcast customer service manager Frank Eliason interacts with other Twitterers online and utilize Twitter Search to learn what Twitters are twittering about your brand. Before you dive in, spend some time on the site first, to make sure you understand Twitter culture. And remember that communication on Twitter, just like any successful conversation, is based on authenticity and trust.

If you’re not used to twittering your way through the day it might seem odd…at first. But in time you may wonder how you (and your brand) did without it.

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