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Home » resources » brandeopedia - your virtual marketing encylopedia » analysis & research

Unaided Awareness

A measure of the number of people who, without prompting, express knowledge of a brand or product.  

An example of a question to measure unaided awareness for casual dining brand Applebees, would be: When thinking of casual dining, what restaurants come to mind?
 
Unaided Awareness is an important measure of brand health, and is measured utilizing a control exposed methodology to determine advertising effectiveness.
 
See also:
Purchase Intent
 
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